Finding a Niche. Its Right in Front of You

Making money is easy!  Simply find a niche, build a site and sit back.

Countless articles, ebooks and guides will tell you how to build niche mini sites and sales pages, they will even show you how to find keywords and work out the profitability of a niche.   But this isn’t the hard part – anyone with computer skills can do this.

In fact, probably the most difficult part of building a niche site is coming up with the niche in the first place.

A while back I suffered.  I tried countless niches.  I built sites on web hosting, popular TV shows and dating.  And had no success.  Why was this happening?  I could see countless examples of similar sites in the same niches doing really well….and thats the problem.

I was prompted to write this article after finishing building a site.  Its on a topic I’m passionate about and I found it easy to create.  Within 5 hours the site was indexed in Google and its been 2 days since the domain was registered and it now sits on the third page of Google for the targeted keyword.  It looks promising.

Building that niche site made me realise how lucky I was to have finally “clicked” and discovered why my attempts 2 years ago were so miserable:

I was copying others.  I now build sites on topics that no one else has bothered to touch.  Sounds risky – yes, but so much easier.

Want to know how to find a niche like this?

The easiest way to find a profitable niche is by accident.  If you’re searching Google, and fail to find the information you’re looking for, then chances are there is a hole that needs to be filled.  Why not fill that hole!

You probably come across these opportunities all the time, but simply pass over and try another Google search.  This is when having a notepad near by comes in handy.  Scribble down these opportunities, ready to research them further.

Super Tip for Finding Hot Niches

If you fail to find inspiration from failed searches, instead try this super tip:

Head on over to the 43Things recently popular list.  It lists things people want to do.  I’ll repeat that again – “want to do”.  These people are actively wanting to do something.  It doesn’t take a whole lot of entrepreneurial brain power to figure out that that makes a perfect niche to target.

Its Got to Interest You

Sure you can pick niches that you have no interest in – I see many entrepreneurs doing this successfully.  But it makes it so much easier to create content and put together a site based around your passions.  If you were to take a peak at my collection of sites, you’d probably wouldn’t believe that I’m passionate about all these topics.  And its true, i’m not necessarily passionate about them all.  However, they all relate to me in some shape or form.  The ideas for the sites came about through life experiences.

Now Go Work

They say a mini site can be built in a couple of hours.  Yes thats true, but it can take many more hours to generate the backlinks and content required to push these sites to the top.

So what are you waiting for….

Photo by – !borghetti

Can I Read this post later or send a copy to my email

7 Comments

  1. Posted March 24, 2010 at 12:27 am | Permalink

    Anthony,

    You’re absolutely right. I haven’t done that yet (write down things I’ve searched on Google with no good results) and that just might be the way to go!

    I’ll have to check out 43Things as it sounds familiar but I don’t think I’ve checked it out…?

    Thanks for the advice :)

  2. Posted March 24, 2010 at 4:12 am | Permalink

    Hey Anthony,

    I know you’re talking about niche sites – but this is often the process I go through when I write articles on my blog too!

    I head to Google, can’t find a good page on a topic, and so I end up spending some time reading various websites (and sometimes even books!). Then after I’ve compiled all my research and thoughts – I polish it up and publish it on my blog ;)

  3. Posted March 28, 2010 at 3:46 pm | Permalink

    We can also look for inspiration in bookstores, in shops, in restaurants, or virtually anywhere. I keep a notepad with me and am constantly jotting down niche market ideas that pop into my head as I simply observe life around me. And once you start thinking in this way, suddenly there seems to be a constant flow of potential ideas. I then test them out with a google search and see if there is in fact a niche to be targeted.

    I’ll have to take a look at the 43Things you mentioned above as well.

  4. Posted March 29, 2010 at 11:30 am | Permalink

    Making money is easy? Maybe I’m on the wrong web. lol Even if you have the best niche, are extremely passionate about it, and get lots of traffic, it’s still tough to make money. It’s hard work.

    I’ve tried other niches, but found if I don’t have passion or a lot of knowledge about the subject, it dies a horrible death pretty quickly. The only subject that seems to work for me is the one that I’ve been in for over 20 years.

    You mention taking a peak at your collection of sites. Could you show us any? I’m always interested in seeing what other people do. Like how it looks, how they put ads in, what they say…

    I love your idea about trying to google something and not finding it. That happens to me all the time. Never thought about making that site myself. Hmmm… Good tip!

  5. Posted March 30, 2010 at 1:42 am | Permalink

    Hi Anthony,
    Thanks for the post. I agree that you have to have passion and an interest in the niche that you identify as that will be the drive that gives you the best chance to do what you need to to make it all happen.

    I haven’t heard of 43Things but will head over to check it out. Thanks for the heads up.

    Adrian

  6. Posted April 4, 2010 at 12:13 am | Permalink

    The saying goes to prove itself once again,: Do what you love and the rest shall follow. :-)

  7. Posted May 6, 2010 at 12:54 am | Permalink

    Thank you for this great guide :) Im at a place currently where I have close to 3000 followers online through my personal blog and I want to find a way to monetize that but the platform I use doesnt make the easy. Tumblr affords many followers, but they dont always see all of your content. Its not the same as being subscribed to. I know there is a key in here somewhere, I just havent figured it out yet…

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