Just Build It

I couple of weeks ago, I pushed live a brand new app I had been working on Called Saved.io.

According to <a href:"Appstorm">http://web.appstorm.net/reviews/data-management/saved-io-is-the-simplest-bookmarking-tool-ever/#disqus_thread">Appstorm, Saved.io is the simplest bookmarking tool ever and I think that's a pretty good description.

There isn't much to the app, you simply type saved.io/ in front of any URL and it will save it to the cloud. It will work on any browser, in any device (unlike the other tools available). That's why I built it - I use 4 different devices and 3 different browsers.

This web app has no business model. It will never go viral. It will never replace current browser bookmarks. It will never attract investment and it's not going to make me rich. It won't attract attention from the press and be a darling of silicon valley.

A few years ago I was launching a new web app or piece of software every few months. I would have an idea, and I would build it. Some were successful. Some weren't. And then something changed. I started believing something that I've since learned is utter bullshit:

"You should only build a startup/app/company/web app, if you believe it's going to change the world" - repeated at almost every tech conference I've been to.

I started thinking, that unless a startup had viral loops with massive growth potential in a huge untapped market, there was no real point in dedicating time and energy to it.

It is of course bullshit.

Let me put it another way:

If you were to take saved.io and add a viral loop (such as following/friending) - the app would be ruined.

I think so many services have been ruined, because instead of being side projects, they have tried to become startups.

Investors and the press don't like these type of projects, even though they use them daily!! It's outside of the silicon valley circle jerk. But there are literally tens of thousands of amazing tools that you probably have never heard of. I encourage you to visit places like OneThingWell and Appstorm to discover them and use them. The current world of web apps and apps is so much more than photo filters and whatever the latest viral "it will be gone in a month" crap is.

Sometimes an app needs to be simple and true to its cause. This means getting rid of the "social" and "viral" that never really belonged (bookmarks should be private. And the sharing of links done on the amazing social platforms that already exist - Twitter and FB). Build the best possible app, not the most likely to be covered on techcrunch app.

Just because an app doesn't have viral, social, or business, doesn't mean it shouldn't be built.

Here's to Creating!

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